Data Visualization Style Guide

This data visualization style guide helps the Urban Institute ensure a uniform look and feel across charts, graphs, and tables that appear in Urban publications and on the Urban website. This guide is intended for Urban employees and, as such, may include references and links to internal language and tools.

We have made this guide public in the hope of creating a resource for other nonprofit and research organizations and to benefit the wider data visualization community.

Respectful Language: Pregnancy & People

Everyone deserves to be treated and described with respect – and there is no exception during the period surrounding pregnancy. When communicating about pregnancy-related topics, it’s especially important to carefully consider language around gender, sex, and sexuality.

This resource offers guiding principles and suggested wording for respectful language to describe the people who experience pregnancy.